Material Selection Case Study Essay Example | Topics and Well Written Essays - 2750 words

Material Selection Case Study - Essay Example The outcome is that presently golf clubs have been developed that perfectly suit each of the aforementioned groups. It is now even possible to customize the manufacturing of these kits to satisfy individual taste, preferences and financial strength. Golf manufacturers have been able to satisfy their customers, largely because of the wide array of materials available for use. Through research and development, new materials or new combinations of existing ones have been unearthed to develop even better fitted kits. A recent study by Peterson (2003) has revealed the extent to which technology and material selection for that matter, has contributed in boosting golfer player performance over the past 20 years. The author found, for example, that the average driving distance of median tour players has increased by 27.3 yards from 1993 to 2003.The improvement in performance was traced to better golf equipment developed for the game by manufacturers. This report reviews commonly used materials in manufacturing golf clubs. In doing so, it gives plausible reasons why and how they were incorporated as materials into golf clubs. The report concludes with the presentation of some possible materials that could be used in future for manufacturing these equipments. Golf clubs come in various shapes, sizes and colors... The shaft of a golf club measures about 89 to 115 centimeters in length and has a diameter of about 12 millimeters towards the grip end of the club. The most common way of classifying shafts is based on the extent to which they bend when swings of a player are applied to them. On the basis of how they withstand this pressure, they are described as either being stiff or soft. Stiffer shafts facilitate relatively faster swings than their softer counterparts for a given load applied. Generally, the stiffer the shaft, the greater it can potentially impart the ball when struck. However, if it is too stiff, a golfer may not be able to apply enough swing to it for its maximum effect to be manifested. In that case, it leads to a loss of distance coverage. This problem notwithstanding, stiffer shaft gives greater accuracy than their softer counterparts. Materials used for making shafts are steel, graphite fiber, a combination of steel and graphite, among others. The grip is the end of the shaft opposite to the head. It is commonly made from materials such as rubber, synthetic leather, or derivatives of these materials. The third component of a golf club is the club head. This is that part of the club that comes into direct contact with the ball when hit. A golf club head can be made from persimmon or maple wood, metal inpregrenated woods such as titanium or iron or steel woods, among others. 3.0 Materials used in manufacturing golf clubs As already mentioned, various materials are employed in the manufacturing golf clubs. These materials possess unique properties that aid the making of superior and easy to use golf clubs. This section takes a good look at these materials and highlights some

PEST Analysis on Deodorant market Essay Example | Topics and Well Written Essays - 500 words

PEST Analysis on Deodorant market - Essay Example This in turn influences the prices they are to be charged in the market. For example if the import duty imposed on the deodorant is high, this means they will be charged at high prices hence their demand will be low. On the other hand, if the custom taxed charged on them is low, it means that they will be charged less in the market hence they demand will be high thereby increase the sales. 1 On the other hand, economic factors greatly influence deodorant market in that during inflation deodorants are charged more in the market hence they become unpopular to the consumers. At this time, the purchasing power of the consumers is greatly affect and the only money they have, they spend it to buy necessities and not things like deodorants. This in turn affects the deodorant sales. 2 Unemployment is another factor that affects deodorant market. The whole world today is greatly affected by unemployment and there as so many young energetic people in the world that ought to be working and there are no employment opportunities for them. For this case, they are not salaried; hence they have nothing to spend to buy anything like cosmetics. Due to this, the sales of deodorant go down since those people who ought to be buying these deodorants have no purchasing power at all. 3 Deodorant market is also affected by socio cultural environmental factors that greatly affect their demand in